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营销管理，顾客关系管理，全球营销
教育背景：
2017.09-2018.09 芝加哥大学Booth商学院 CSC公派联合培养博士生项目 2014.09-2020.09 复旦大学管理学院市场营销系 硕博连读 2010.09-2014.07 复旦大学心理学系 本科 工作经历： 2020.10 - 至今，华东理工大学商学院，讲师
消费者心理及行为（社会感知、消费者及社会福利、口碑传播、数字营销等）
2022.01-2024.12，项目负责人，共享经济中使用权消费影响因素研究：基于环境线索感知国家，自然科学基金青年项目.
2021-2022，中央高校探索研究基金.
Yongheng Liang#, Xiaoyue Wu#, Yi Su*, and Liyin Jin. 2023. Consumer response toward sexual advertisements in the context of access-based consumption. Journal of Advertising, 52(3), 423-438.
Xue Lei, Weidong Ji, Jingzhou Guo, Xiaoyue Wu, Huilin Wang, Lina Zhu, and Liang Chen*. 2022. Research on the Method of Depression Detection by Single-Channel Electroencephalography Sensor. Frontiers in Psychology, 13. Haichao Lin and Xiaoyue Wu*. 2022. Effect of framing on consumers’ willingness to participate in a promotion campaign. Social Behavior and Personality. 50(9), e11893. Xiaoyue Wu, Xiang Wang, Qian Xu, and Liyin Jin*. 2022. How the perceived cost of prosocial action inspires observers to contribute. European Journal of Social Psychology. 52(1), 191-203. Yaxin Ming, Huixin Deng, and Xiaoyue Wu*. 2022. The negative effect of air pollution on people's pro-environmental behavior. Journal of Business Research. 142(1), 72-87. Xiaoyue Wu, Liyin Jin*, and Qian Xu. 2021. Expertise makes perfect: how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews. Journal of Retailing. 97(2), 238-250. Xiaoyue Wu* and Liyin Jin. 2020. Nudging: The unexpected impact on observers' inference of donors' prosocial behavior. Social Behavior and Personality. 48(1), 1-8. 方凌智, 翁智澄, & 吴笑悦. (2022). 元宇宙研究：虚拟世界的再升级. 未来传播, 29(1), 10-18. 吴笑悦, 官锐园, & 高隽. (2016). CMC 中 “情绪符号” 的认知及共情能力的影响. 中国临床心理学杂志, 24(4), 724-729.
2014年上海市普通高等学校优秀毕业生
2020年复旦大学优秀毕业生
《营销科学学报》，Nankai Business Review International，Psychology & Marketing等期刊匿名审稿人
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