11月2日华理知行合一讲坛:Innovation & Insight to Action

发布者:商学院办公室     时间:2016-10-31

讲座时间:2016年11月2日18:30—20:30

讲座地点:华东理工大学徐汇校区(梅陇路130号)三教三阶下

讲座主题:Innovation & Insight to Action

主讲嘉宾:Denyse Drummond-Dunn

主讲嘉宾简介:

New breed of marketer, combining creativity, technical know-how and global cultural sensitivity, who've personally spoken to customers in over 100 countries around the world.

Denyse has 30 years’ experience in senior executive roles with Nestle, Gillette and Philip Morris International. In 2011, she founded C3 Centricity a global consultancy that provides strategic counsel to the executive teams of billion-dollar brands.

Denyse holds a Bsc(Hons)in Computer Science from Loughborough University in the UK and diplomas in organizational leadership and innovation from IMD in Switzerland and the LBS in London.

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讲座内容简介:

Most organizations have a process for developing insights, but have rarely taken the time to review how successful it is. This speech will take you through the essential ingredients of insight development and the formation of a team that will develop the insights into actions.

To review the current processes of new product & service development, and plan / priorities relevant improvements that can be introduced for more successful launches.

 

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