Dr. Tan Yinliang from Warrington College of Business, University of Florida (USA), came to ECUST School of Business for academic exchanges and gave an academic report on “Strategic Analysis of the Agency Model for Digital Goods” on December 26th. Some teachers and students from ECUST Research Center for Virtual Business and ECUST Institute of Operations and Supply Chain Management listened to the report.

Dr. Tan Yinliang making an academic report

Dr. Tan introduced the emergence of electronic products and its impact on traditional media. According to Dr. Tan, companies that manage traditional and electronic products’ distribution channels are facing with new challenges, including the contract designing of supply chain. He made a systematic analysis of the common contract types of traditional industries and their application in the pricing of electronic products, and compared the similarities and differences between profit sharing contract and agency contract. The teachers and students present had sufficient communication with Dr. Tan on related topics after the report.

group picture after the report