教师主页
陈峻松 副教授
性      别:
职      务: 工商管理系主任
所属部门: 工商管理系
学科领域: 市场营销
电子邮箱: cjunsong@ecust.edu.cn
 
 
本科:市场营销
国际研究生:消费者行为学,中国市场与中国文化
MBA:消费者行为学,行为营销
EMBA:消费者决策透析,价值营销,零售风暴(StoreWars)软件模拟
教育背景
1999-2003年,University of Birmingham, 营销学博士
1993-1997年,武汉大学管理学院,经济学学士
1997-1999年,武汉大学管理学院,管理学硕士
工作经历
2013.4 至今,华东理工大学商学院营销学副教授
2007.3-2013.3,中欧国际工商学院营销学助理教授
2003.3-2007.2,中欧国际工商学院研究员
海外经历
2007.12,& 2008.6-7,SDA Bocconi School of Management (Italy),visiting scholar
1999.9-2003.2, University of Birmingham (UK), Ph.D. study
消费者决策、消费者满意、品牌战略、企业社会责任、中国文化和中国市场
CEIBS Faculty Research Grant, 2012
CEIBS Faculty Research Grant, 2008
教育部留学归国人员科研基金,2005
(著作)
Marketing Management in Asia (1st edition), co-authored with Stanley Paliwoda and Tim G. Andrews, Routledge Press, New York, June, 2012
(译著)
零售风暴,复旦大学出版社,2013年
(同行评议文章)
* Tae-Yeol Kim, Jie Wang and Junsong Chen (corresponding author), Mutual Trust between Leader and Subordinate and Employee Outcomes, Journal of Business Ethics (SSCI), (forthcoming)
* Yin Yu, Fengjie Jing, Bang Nguyen, Junsong Chen (2016), As Time Goes By… Maintaining Longitudinal Satisfaction: A Perspective of Hedonic Adaptation, Journal of Services Marketing (SSCI), Vol. 30, Issue 1, pp63-74.
* Bang Nguyen, Xiaoyu Yu, T.C. Melewar, and Junsong Chen, Brand Innovation and Social Media: Knowledge Acquisition From Social Media, Market Orientation, and the Moderating Role of Social Media Strategic Capability, Industrial Marketing Management(SSCI),Vol. 51, November, pp11-25.
* Bang Nguyen, Lyndon Simkin, Phil Klaus, and Junsong Chen (corresponding author) (2015), Fairness Quality (FQ): A Conceptual Model and Multiple-Item Scale for Assessing Firms’ Fairness – An Exploratory Study, Journal of Marketing Management, Vol. 31, No.11-12, pp1181-1206.
* Jintao Wu, Na Wen, Wenyu Dou, and Junsong Chen, Exploring the Effectiveness of Consumer Creativity in Online Marketing Communications, European Journal of Marketing(SSCI),Vol. 49, No. 1/2, pp. 262-276
* Bang Nguyen, Junsong Chen (corresponding author), Cheng-Hao Steve Chen, Xiaoyu Yu (2014), Non-Targeted Customers in Individualistic versus Collectivistic Cultures, Service Industries Journal (SSCI),Vol. 34, No. 15, pp1199-1218.
* Junsong Chen, Bang Nguyen and Phil Klaus (2013), Public affairs in China: exploring the role of brand fairness perceptions in the case of Mercedes-Benz, Journal of Public Affairs, Vol. 13, No. 4, pp403-414.
* Matthew Yeung, Bala Ramasamy, Junsong Chen (corresponding author) and Stan Paliwoda (2013), Customer Satisfaction and Aggregate Consumption: Empirical Evidence from Selected European Countries, International Journal of Research in Marketing,(SSCI)Vol. 30, No. 4, pp406-416.
* Bala Ramasamy, Matthew Yeung, and Junsong Chen (corresponding author) (2013), Selling to the Urban Chinese in East Asia: Do Corporate Social Responsibility (CSR) and Value Orientation Matter? Journal of Business Research, (SSCI)Vol. 66, No. 12, pp2485-2491.
* Bang Nguyen, Melewar, T. C., and Junsong Chen (2013), A Framework of Brand Likeability: An Exploratory Study of Likeability in Firm-Level Brands, Journal of Strategic Marketing, Vol. 21, No. 4, pp368-390.
* Bang Nguyen, Melewar, T. C., and Junsong Chen (2013), The Brand Likeability Effect: Can Firms Make Themselves More Likeable? Journal of General Management, Vol. 38, No. 3, pp25-50.
* 邬金涛,陈峻松,窦文宇(2012),群体性复合需求情景下的顾客创新体验与多样化寻求,营销科学学报,第8卷,第3期,120-129页
* Sylvie Laforet and Junsong Chen (2012), Chinese and British Consumers’ Evaluation of Chinese and International Brands and Factors Affecting Their Choice, Journal of World Business,(SSCI) Vol. 47, No. 1, pp 54-63.
* Sylvie Laforet, Paliwoda Stanley and Junsong Chen (2012), Internationalization of Chinese Firms, Journal of World Business, (SSCI), Vol. 47, No. 1, pp 1-3.
* Waldemar Pfoertsch and Junsong Chen (2011), Measuring the Value of Ingredient Brand Equity at Multiple Stages in the Supply Chain: A component Supplier’s Perspective, Academy of Marketing Studies Journal, Vol. 15, No. 1, pp 39-58.
* Junsong Chen (2011), Women Consumers in the China Cosmetic Surgery Marketing, Journal of the International Academy for Case Studies, Vol. 17, No. 7, pp 99-104.
* 陈峻松,符国群,邬金涛(2011), 诱导性信息对消费者选择的折中效应的影响, 管理学报,第8卷,第3期,437-442页
* 曹颖,符国群,陈峻松(2010),消费者如何评价品牌延伸,使用者形象的影响,营销科学学报,第6卷,第3期,51-58页
* Junsong Chen and Willem P. Burgers (2007), Winning the China Vitamin War by Building a Strong Brand, International Journal of Pharmaceutical and Healthcare Marketing, Vo. 1 Issue 1, pp. 79-95.
* Junsong Chen and Stanley J. Paliwoda (2006), Identifying and Measuring Knowledge Transfer in Consumer New Brand Purchase Decision, Journal of Euromarketing, Vol. 15, No.3, pp.51-72.
* Junsong Chen and Stanley J. Paliwoda (2003), The Influence of the Company Name in Consumer Variety Seeking, Journal of Brand Management, (A journal, in ABDC ranking) Vol. 11, No.3, pp. 219-231.
* Junsong Chen and Stanley J. Paliwoda (2002), Adoption of New Brands from Multi-branding Firms by Chinese Consumers, Journal of Euromarketing,Vol. 12, No. 1, pp. 63-77.
(行业专业期刊文章)
* 阮庞,林登.西姆金,陈峻松 (2012),别暗算你的顾客,哈佛商业评论(中文版),8月.
* 陈峻松 (2011),跨国巨头百思买为何败走中国,社会观察,4月.
* 陈峻松 (2011),营销“期望”,中欧商业评论,2月
* 陈峻松 (2010), 自我控制蕴商机,销售与市场,8月.
* 陈峻松 (2009),促销:如何把握顾客的心理得失,销售与市场,第349期
* 陈峻松 (2009),用行为科学为营销定价,销售与市场,第328期
* 陈峻松 (2009),参考效应,消费者心里的计算器,销售与市场,第331期
* 陈峻松(2008)消费者行为,可塑的“随意”,21世纪商业评论,第50期
* 陈峻松,陈望宇,仲进 (2007),两块恼人的馅饼,哈佛商业评论(中文版),4月
* 陈峻松,刘德良 (2007),戴尔:中国十年,销售与市场,第257期
* 陈峻松 (2007),扩张中要警惕的三个问题,北大商业评论,32期
Internationally Accepted Marketing Standards™ Board (IAMS) at IIMP™ (International Institute of Marketing Professionals)
Guest editor of Journal of World Business
Editorial Review Board of Journal of Global Academy of Marketing Science
Editorial Review Board of Journal Customer Behavior
External Reviewer of British Academy
“新浪财经”专栏作家
《哈佛商业评论》和《销售与市场》等杂志的特约作者

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